KMD_Caro_Portfolio_Page.png
 

Client: KMB
Services: Visual Identity, Packaging, Website Design Homepage
Year: 2019

I wanted to work on a beverage brand and decided to make it a side project. I worked on the branding, packaging of the cans, and web design (homepage only). I decided to work on a Kombucha brand for a younger audience (GenZ and after) and would be marketed as a healthier alternative to sodas with an affordable price point on the US market. So I went with a young soda-like look and feel to appeal to a younger audience. Health benefits would be secondary as opposed to current Kombucha brands on the market.

 
Moodboard one - with a young and fresh appeal, on a more feminine side

Moodboard one - with a young and fresh appeal, on a more feminine side

Moodbaord 2 - with a young yet more elevated appeal, on a more feminine side

Moodbaord 2 - with a young yet more elevated appeal, on a more feminine side

Moodbaord 3 - with a young appeal, gender neutral with a clean and simple yet bold vibe. Preferred Option

Moodbaord 3 - with a young appeal, gender neutral with a clean and simple yet bold vibe. Preferred Option

Packaging - Preferred Option

Packaging - Preferred Option

Design10.png
 
Design1.png
Desktop HD.png