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Client: KMB
Services: Visual Identity, Packaging, Website Design Homepage
Year: 2019

I went to a job interview for an Australian Kombucha company and as part of the recruiting process, I was given a design assignment. I had a lot of fun with it and ended up making it a portfolio piece. I worked on the logo, packaging of the cans, and web design (homepage only).

The brief was about developing a new Kombucha brand that would appeal to a younger audience (GenZ) and would be marketed as a healthier alternative to sodas with an affordable price point on the US market. It had to look more like a soda than a healthy drink. Health benefits would be a secondary message as opposed to current Kombucha brands that focus their marketing efforts on the health benefits of Kombucha. You can see my visual process and final preferred option presented here.

 
Moodboard one - with a young and fresh appeal, on a more feminine side

Moodboard one - with a young and fresh appeal, on a more feminine side

Moodbaord 2 - with a young yet more elevated appeal, on a more feminine side

Moodbaord 2 - with a young yet more elevated appeal, on a more feminine side

Moodbaord 3 - with a young appeal, gender neutral with a clean and simple yet bold vibe. Preferred Option

Moodbaord 3 - with a young appeal, gender neutral with a clean and simple yet bold vibe. Preferred Option

Packaging - Preferred Option

Packaging - Preferred Option

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