Services: Visual Identity, Packaging, Website Design Homepage
I wanted to work on a beverage brand and decided to make it a side project. I worked on the branding, packaging of the cans, and web design (homepage only). I decided to work on a Kombucha brand for a younger audience (GenZ and after) and would be marketed as a healthier alternative to sodas with an affordable price point on the US market. So I went with a young soda-like look and feel to appeal to a younger audience. Health benefits would be secondary as opposed to current Kombucha brands on the market.