ICP New York

I redesigned the logo and visual identity for the International Center of Photography in New York as part of an assignment for a branding class at SVA. 

I wanted the logo to represent time as I believe pictures are there to freeze a moment in history so things don't get forgotten, so we leave a little something of ourselves behind that shows our short passage on planet earth. So the logo became a representation of time sequences or time lapse. 

"Timelapse denotes the photographic technique of taking a sequence of frames at set intervals to record changes that take place slowly over time." That is what I wanted to communicate with this logo. I then drilled down the idea to the rest of the visual elements such as business cards, brochures, poster, props and website. 

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