ICP New York

I redesigned the logo and visual identity for the International Center of Photography in New York as part of an assignment for a branding class at SVA. 

I wanted the logo to represent time as I believe pictures are there to freeze a moment in history so things don't get forgotten, so we leave a little something of ourselves behind that shows our short passage on planet earth. So the logo became a representation of time sequences or time lapse. 

"Timelapse denotes the photographic technique of taking a sequence of frames at set intervals to record changes that take place slowly over time." That is what I wanted to communicate with this logo. I then drilled down the idea to the rest of the visual elements such as business cards, brochures, poster, props and website. 

 
Business_Cards_MockUps.jpg

Feature 1

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec eu est non lacus lacinia semper. Mauris id fermentum nulla. Quisque congue porttitor ullamcorper. Mauris egestas at nibh nec finibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.

Poster.jpg
Brochure.jpg
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ICP_Web_Original_Homepage.jpg