ICP New York
I redesigned the logo and visual identity for the International Center of Photography in New York as part of an assignment for a branding class at SVA.
I wanted the logo to represent time as I believe pictures are there to freeze a moment in history so things don't get forgotten, so we leave a little something of ourselves behind that shows our short passage on planet earth. So the logo became a representation of time sequences or time lapse.
"Timelapse denotes the photographic technique of taking a sequence of frames at set intervals to record changes that take place slowly over time." That is what I wanted to communicate with this logo. I then drilled down the idea to the rest of the visual elements such as business cards, brochures, poster, props and website.